
There’s something wonderful about Japanese service. On the bustling island, it is said that the customer is King, and you really begin to feel it when some minimum wage server sprints from the kitchen to your table just to shave three seconds off your wait time. In Japan, everyone is working like hell for everyone else, and they always seem to find ways to serve the customer better.
So when I saw this unusual picture of washers and dryers sitting in Denime Tokyo, I immediately thought of how cool this service would be if it were available in all denim shops. In truth, Denime Tokyo is not the only place that provides this full service. Now, other stores, like the best Evisu boutiques, have caught on and give the option to shrink and hem purchases for next-day pickup. But Denime Tokyo shortens the turnaround to a couple hours, and I don’t think I’ve ever seen washers so prominently placed in a boutique before!
When you see raw denim, in it’s clown-sized original form, stiff like cardboard and only awkwardly wearable around family members and empathizing denim connoisseurs, providing an in-store shrink and cut gives the option for immediate gratification. It’s kind of like tossing a craps table, a couple strippers, and Hunter S. Thompson’s briefcase in front of a loaded Daniel Baldwin. It gets the plastic swiping (or chopping)!
Anyway, I’d love to see this service offered by more high-end denim shops, even though I’d probably side with caution and do the shrink myself.

