Archive for: May, 2008

Denime Tokyo Cooks Denim In-Store

May 07 2008 Published by under Denim, Misc.

Denime-Tokyo-Selvage-Laundry

There’s something wonderful about Japanese service. On the bustling island, it is said that the customer is King, and you really begin to feel it when some minimum wage server sprints from the kitchen to your table just to shave three seconds off your wait time. In Japan, everyone is working like hell for everyone else, and they always seem to find ways to serve the customer better.

So when I saw this unusual picture of washers and dryers sitting in Denime Tokyo, I immediately thought of how cool this service would be if it were available in all denim shops. In truth, Denime Tokyo is not the only place that provides this full service. Now, other stores, like the best Evisu boutiques, have caught on and give the option to shrink and hem purchases for next-day pickup. But Denime Tokyo shortens the turnaround to a couple hours, and I don’t think I’ve ever seen washers so prominently placed in a boutique before!

When you see raw denim, in it’s clown-sized original form, stiff like cardboard and only awkwardly wearable around family members and empathizing denim connoisseurs, providing an in-store shrink and cut gives the option for immediate gratification. It’s kind of like tossing a craps table, a couple strippers, and Hunter S. Thompson’s briefcase in front of a loaded Daniel Baldwin. It gets the plastic swiping (or chopping)!

Anyway, I’d love to see this service offered by more high-end denim shops, even though I’d probably side with caution and do the shrink myself.

No responses yet

Streetwear Fashion Was Never New

May 06 2008 Published by under Misc.

Geisha ganguro streetwear fashion

A lot of times, I look at the youth of Japan and wonder where they get their inspiration to look so outrageously defiant. There’s the ganguro and yamamba of yesteryear, and the many other tribal micro-cultures that flourish everyday amongst the country’s rebellious youth.

Then I take a look at some of Japan’s traditional wear.

On the right, we have some apprentice geishas (maiko) loitering in Gion, Kyoto. On the left, a modern ganguro chats it up. My analysis: They’ve dug the tropical batshit crazy look for centuries.

And just because something is labeled ‘traditional’, doesn’t make it any less likely to bring back memories of staring at old people on the bus after inhaling a canister full of melting Bubblicious, smoldering cigarettes, and humid Mountain Dew vapors. Not that I tried that over the weekend. OK, so I might of. But it was a dare. And for charity. Hey, at least I fared better than Cody’s salvia induced narcoleptic ape-man regression.

No responses yet

How Levi’s Distressed Denim Comes To Be

May 01 2008 Published by under Denim

Levis distressed denim

Ever wondered how distressed denim is made? Yea, me neither. So it came as a bit of a surprise to learn that Levi’s doesn’t loan their jeans out to impoverished Cambodian farm laborers, or hobos in LA, to get that realistic weathered look.

No. The process is performed by a crack team of denim specialists delivering all kinds of abuse to the freshly dipped cotton. It’s kind of like an S&M dungeon, but for denim. And strangely, I’m not getting off from watching any of it. Well, not as much as having a pair of raw selvedge jeans smudge all over my white seat cushions.

So, if you’ve given up on destroying your own pair of raw denim jeans, make sure to buy some from a top-notch outfit like these guys. The operatives look like they’re working out of Cadbury’s secret lair. You know, the one used during the cold war to surgically pack caramel into those scrumptious chocolate squares. Or, I’ve misinterpreted the entire scene and they’re doing something totally out of Scarface. Hey, it never hurts to drag a nasal straw across your imported third world jeans hitting all the whiskering and bleach lines. Ya never know…

Large magazine scan from Smart Max after the jump. Continue Reading »

No responses yet

« Newer posts

Page optimized by WP Minify WordPress Plugin