Walk into any convenience store or pharmacy in Japan and you’ll likely find Gatsby deodorant and hairstyling products in the toiletry section. Gatsby is a maker of beauty care products, specifically for men, and is owned by Osaka based Mandom Corp.
So how does Gatsby Gold deodorant fair against its Gillette and Mennen counterparts?
Gatsby Gold has a pleasant fragrance, but one that diminishes quickly after use. Japanese people consider strong fragrances a bit offensive, so it’s not surprising that their deodorants lack that head slamming nasal shot you get every time you walk past a crowd of teenagers wearing Axe or TAG. Furthermore, most Southeast Asians lack any sort of body odor to begin with, so an olfactory smokescreen is not really what they’re going for.
When might you use Gatsby Gold?
This Gatsby deodorant is probably best used for short trips out of the house, and not for 9-to-5 workdays, riding crowded commuter trains and the like. Personally, I usually forgo the use of pure deodorants and opt for the chalky white stuff (anti-perspirants). I find that staying dry is pretty essential to smelling clean; spray on fragrances do nothing to keep your dry!
Next up, is Gatsby’s Moving Rubber hair wax.
This stuff comes in travel or bathroom sized allotments and is great for adding style and hold to your hairdo. Each type of wax comes with a unique name and container color, and each one is rated by shine and strength on an easy-to-read scale. For instance, the Wild Shake flavor that I’m using right now scores high in strength, but low on shine. This is something Astro Boy might use!
With 4-foot high hairdos being quite the norm in Japan, good hair styling and cleaning products are sold everywhere. In comparison, they’re not quite up to par with their domestic selection of deodorants. Although you can find a few western strength products in Japan, like Axe and Old Spice, those might not be your products of choice (well I’m hoping they’re not!). So when visiting – and I hope you will travel to the Island at least once in your life – you might want to pack a few extra spray cans of whatever you use to mask your explosive barbarian odor!
