How Levi’s Distressed Denim Comes To Be

Ever wondered how distressed denim is made? Yea, me neither. So it came as a bit of a surprise to learn that Levi’s doesn’t loan their jeans out to impoverished Cambodian farm laborers, or hobos in LA, to get that realistic weathered look.

No. The process is performed by a crack team of denim specialists delivering all kinds of abuse to the freshly dipped cotton. It’s kind of like an S&M dungeon, but for denim. And strangely, I’m not getting off from watching any of it. Well, not as much as having a pair of raw selvedge jeans smudge all over my white seat cushions.

So, if you’ve given up on destroying your own pair of raw denim jeans, make sure to buy some from a top-notch outfit like these guys. The operatives look like they’re working out of Cadbury’s secret lair. You know, the one used during the cold war to surgically pack caramel into those scrumptious chocolate squares. Or, I’ve misinterpreted the entire scene and they’re doing something totally out of Scarface. Hey, it never hurts to drag a nasal straw across your imported third world jeans hitting all the whiskering and bleach lines. Ya never know…

Large magazine scan from Smart Max after the jump.